Target Will Match Amazon's Prices All Year Long

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Even as a Dell partner, Joyent can't quite match Amazon Web Services' global spread. It operates data center facilities in Emeryville, Calif., Ashburn, Va., Las Vegas and Amsterdam, serving what Wasik termed "thousands" of customers, including large enterprises.

Joyent has added "reserve" pricing to its server instance pricing structure to match Amazon's Reserved Instance pricing. As with AWS, reserve pricing will commit the customer to a designated amount of use of a server type for either a one-year or three-year period, in exchange for a lower price.

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    The downside is that Target will see its profit margins shrink on price-matched sales. Even Amazon, with its comparatively low overhead, while maintaining its current low prices and slim margins. If legions of shoppers come into Target asking associates to price-match Amazon, then the retailer will likewise feel the pinch.

    Rather than going for an Amazon deal, Walmart wants you to nab that in its stores this holiday season. The world's largest retailer will start offering price matching for Amazon and other online stores starting tomorrow. That's actually something around half of Walmart stores are already doing, but now it's official policy for all 4,300-plus locations across the US. It follows on the heels of other aggressive moves from the company for the all-important holiday shopping season, including last year's plan to Black Friday prices a week early. Online shopping is an undying threat for Walmart and other brick and mortar retailers, so an official online matching policy makes sense. If anything, we wonder what took Walmart so long to make it happen nationwide.