Product: It is the tangible object or an intangible service that is getting marketed through the program. Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits. Product design which leads to the product attributes is the most important factor. However packaging also needs to be taken into consideration while deciding this factor. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors.
1. tell her these ingredients are dangerous, that formaldehyde is what they use to embalm corpses etc.
2. remind her that these products do not do your looks any favors
3. remind her that the industry self polices itself
4. remind her that it’s a $50 billion plus industry selling very cheap synthetics, many of which are toxic, and making huge profits
5. tell her whats bad for her is bad for the planet, and vice versa
6. tell her that products like this beget the use of more products, which gets pricey
7. because she loves you and you’re asking her nicely :)
The one other thing that stands out is the scent – the scent is to die-for! I love products that smell great and if a hair product smells like sunshine and all things good – then I am sold! What is also great is that the scent lingers for a while in your hair after you have applied it.
There is no regulation on terms like “natural” and “organic” for personal care products. So consumers have been looking for 3rd party certifications to identify safer beauty and personal care products like , North America’s largest certification for safer skincare.