For the full 40-item Hot Toy List, check out Toys ‘R’ Us .

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It is never too early to get started shopping for the holiday season, and that is why Toys R Us recently released their 2014 Hot Toy list for girls and boys. The 15 toys, play sets and dolls listed below have been revealed by Toys R Us as the most popular and most asked for toys heading into this year’s holiday season. This takes all the guesswork out of the confused parent, convenient online purchasing is available in every case, and affordability is a common theme.

UPDATE: Either Amazon has killed their Holiday Toy List, or they're in the process of updating it, because as of right now the link to the full list . We'll keep updating this story as it develops.

You know that here at BFAds we work around the clock, and in the wee hours of the morning today we noticed that Amazon made an update to their website. They added a landing page for their ! However, at the moment, some of the links are . We just chatted with an Amazon customer service representative and she said they were working hard at getting their holiday list up! We are watching and waiting for the first signs of life and will update you as soon as that happens.

Following the footsteps of Kohl's, Kmart, and , it looks like Amazon has plans to release their top toys for 2016. This is Amazon's version of a Holiday Toy Catalog, and they usually feature Lightning Deals on several of the items in the list. Often these Lightning Deals are exclusive to .

Similar to , it looks like this list will be broken down into several categories to make for easier navigation. However, at the moment , so we can only wait to see what they have in store when their site finally updates. Last year Amazon also hosted dozens of Lightning Deals on their top toys for the season, and they combined it with the announcement that Amazon Prime members would receive a head-start on select Lightning Deals on Black Friday.

With this information in mind, we must stress that if you don't have yet, you're really missing out. Aside from the free 2-day shipping and the unlimited music and Prime Video streaming, you'll get exclusive discounts and coupons year-round. In addition Amazon really likes to pamper their Prime Members around Black Friday, and your Prime membership just might be the difference between snagging that hot TV doorbuster or being forced to find a different deal. ! Otherwise you can pay $99 for an annual membership, or opt for the $10.99 monthly membership to make it easier on your wallet.

We'll update this article with more information as soon as Amazon's website finishes updating.

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